One of the obstacles I kept coming up against was many of the small business owners are unwilling to make a change to their website. They saw it as an expense instead of an asset. And even when they know their website totally sucks most of them are unwilling to make any changes.
There are lots of reasons but the biggest obstacle I was running into is that their current webmaster had them by the shorthairs. They felt they couldn't do anything without them.
In many cases it was because the business owner's relative, friend of neighbor was their webmaster and they didn't want to hurt their feelings!!
After fighting many no-win battles of trying to convince them to do something they were uncomfortable with I turned a 180. And that's what this offline product is all about!
I created a way to not only generate $299 paychecks but do it in a way that proved to them "I" was the expert to turn to. Not their darn brother-in-law. This of course leads to larger backend sales!
How Does This Work?
How do I Make $299 Per Client?
Here's the process in a nutshell...
The best customers to use this model on are ones with current, crappy websites. It works even better if you know that their webmaster is someone the business owner knows but is not real happy with.
If you're an active offline marketing consultant you probably have at least 10 or 20 possible clients you could call right now, because crappy websites are all around us!
First, you take them through the 20-point checklist or direct them to our Website Profitablilty Checklist software tool, to show and prove to them how truly ineffective their website is. This takes 5-7 minutes by sending them access to our online browser based software.
Next, you walk them through the presentation, or show them the ready made video presentation. This will only take about 10 minutes and will show them what they need to do to create a website that actually helps them sell their product or service.
It pre-sells them in a way that they can't but help to understand the value of a productive website.
Finally, you close them on a "Customized Online Profitability Blueprint" that will show them exactly how to create the site you described in the presentation. Once they say yes creating the Blueprint will only take about 2 hours of your time, depending on your current IM skills.
More than 90% of the Blueprint is ready to go. You don't have to change a word. The remaining 10% is the Action Plan that you will customize for each client. Easy as pie!
Here's Why They'll Say, "YES!" to Your $299 Price....
So why will they give you $299 for this report. First, you have proven to them why it's imperative to have a kick-butt, truly effective website. Second, because it is written in such a way that they have two options when using it.
They can give it to their current webmaster - as is - and have them follow the Blueprint to create an awesome website
they will realize that their current webmaster is a yahoo and they will hire you to do all the backend work!
This happens most often and you create even more revenue from your backend services.
You see, this model takes all the pressure off.
You don't have to go for the BIG sale right away. And they don't have to worry about forking over a lot of cash up front into something that may or may not work.
And they don't have to worry about firing their current webmaster if they don't want to. They view it as a partnership. Not internal competition. It's a win-win!
I hope you can see the value here. What would you do with an extra $299
in your pocket right now?
You can make it happen by simply contacting prospects that you thought were dead in the water. Now you have something to offer them of tremendous value!
BONUS TIP: Do This And You'll Close More Deals!
Another key element I use that really increases the perceived value is to provide short screen capture videos describing the details of the four main areas of the Blueprint.
This is so easy to do but increases the value so much that almost every customer says, "Yes" when I tell them I'm giving them video as well as the report. Please understand you DO NOT have to do this. But it does help close the deal.
Here's What You Get....
Let's start out with our main presentation. This presentation is the key to showing local business owners why they should use your help, a marketing consultant, to help them take their website liability and turn it into a profit generating asset.
Most local business owners don't really have a clue as to why their website does not bring them any money.
The presentation covers four critical areas:
1) Lead Capture System - Why websites MUST HAVE one.
2) Google Spotlight - How to Get Google to recognize their website
3) Website Design - Critical components every site needs and content that is needed.
4) Mobile Friendly - Why a website needs to be mobile friendly
Although we suggest that you use your the main presentation to meet with local business owners and review the presentation materials, we have also included a video that you can use to send to local business owners so they can review it on their own.
We do suggest you create a video with your own voice, because a personal touch is more powerful, but this can be used as great website content.
Website Profitability Blueprint:
This is where the gold is. You can use this report to give marketing advice to your clients, after you have given them their presentation. You need to personalize this report for your clients. You then give or sell this report to your clients, and they can either have YOU implement the changes, or they can simply hand over the report to their webmaster, and everyone is happy.
Website Profitablity Checklist and Software:
You get Developer Rights to this software. You can place it on ANY website Page you own, either HTML or Wordpress.
This is an excellent tool for building a list. This software is completely rebrandable, but has some excellent resources linked to it. Add this give away software to your consulting website, or a squeeze page and you will have interested business owners downloading your software to access a free report, Website Credibility Checker Software and the Video Presentation.
Anybody that wants the software can get it for free. But they need to register the software in order to use it. When they register the software they will need to input their email on a form that you set up. It's a really easy process, but I probably explain it much better in the video below.
Watch this Demo Video:
We have included some excellent marketing materials that you can use to get local business owners to your website, software, or report. You get PSD files for everything, you just change them, print them and send them.
So How Do I Use These Tools?
Here are a few ideas.....
1. Give away Windows Software for FREE
You can give away the Windows Software for Free, and that software includes the Website Checker, the Free Report and also the Video Presentation. When they register the software, they will need to send you their email address.
2. Give away access to Website Profit Checker Software
You can give away free access to the Website Checker software. Drive traffic with the included postcards, flyers, send them an email, or create some Facebook Ads for local businesses. They will want to know how their website ranks.
3. Live Presentations to your Prospects
Easily set up a 20 minute meeting with your prospects, and present to them the PowerPoint presentation. You can easily explain all the areas that their website needs improvement. Then sell them on their own personalized Website Profitability Blueprint Report.
4. Send Video Presentation to Your Prospects
Upload the video presentation to your website or squeezepage, and send flyers, postcards to encourage your prospects to view your presentation and have them call you for more information.
5. Use Kunaki and send out Video Presentation to Local Businesses
You can use a service like Kunaki.com to put your presentation on a really nice looking marketing disc. These are really easy to get produced, and you can get your Website Profit Machine disc ready to give away.
There are so many ways to use this material, but the key is to get them excited about turning their liability into a profit generating asset....
Do You Realize How Valuable All
of These Marketing Tools Can Be?
Why Should You Listen to Me?
Because I have been an offline marketing consultant for over 5 years.
I know what's it's like to get rejected, over and over again. Shoot, I struggled so much when I first got started.
But over the years I figured out the magic formula.
Get them to trust you, show them some proof, then close the deal!
It's really that easy. But don't get me wrong, this isnt some magic pill that you can take and you turn into this super awesome offline consultant.
It took practice to get good at my craft, and the tools that I create as a product creator definitely help to give you some credibility as you perfect your own offline marketing heroism.
I create good products for the offline market simply because I know what people are looking for.
There are still SO MANY local business owners who simply DON'T GET IT!
Not sure because they don't know, or they just let their ego get in the way and are embarrased to have someone help them.
Just get to know them, show them the Website Checklist, show them the video presentation, and you will get them thinking and then begging you to create their Offline Marketing Blueprint.
Yes, it's that easy.
Three Important Things to Remember About Offline Marketing
About 70% of Local Business Websites are Don't Have a Lead Capture Page
Building a list for an offline business is HUGE! The sad part is that MOST offline business owners do not have a list building feature on their site, and that is where you can become the LOCAL HERO!
Most Web Designers ARE NOT marketers...
It's sad, but true, most website designers are not marketing experts, that is where YOU come in. You have a chance to show local business owners how to turn an money sucking liability and turn it into an asset.
More people in the world own mobile phones than toothbrushes!
People are searching on mobile devices, so why are local business owners not completely mobile? The included video presentation includes a mobile aspect that educates local business owners as to why they NEED to be mobile friendly.
Most local business owners think of their website as an online brochure and don't really understand how their website can make them money. Now is your chance to help them out and be the website marketing hero while collecting a nice check for a couple hours of work!
"David, did you write the script yourself for that "How to Turn Your Website From an Expense Into a Money Machine"?! I watched it the other day (haven't had a chance to go over the other materials yet) and I really liked how persuasive it is. The length of the video is perfect and I like how you started off about how usually, business owners have their website built basically to be a 'brochure online' and get it created by someone they know personally or maybe just to 'get it done and over with'; then you go into how it can be so much more. I think that was awesome how you explained it so well. And what you said about website builders or 'friends' of the biz owner aren't MARKETERS, they don't know anything or much about that aspect--that was great! I like that Online Marketing Diamond visual you created and explained too. I like how you educate the viewer [biz owner] so well and all along the way it is very persuasive plus offer the free report to them. I can't wait to use this David thank you!"
So How Much?
Now we’re at the point where you’re wondering about how much this product will be. Fair question.
Here’s the thing…
Let's face it, if you want to become a successful offline marketer, you are going to need some tools in your tool shed. And if you paid someone to create what is included in this package you’re looking at a minimum cost of over $1,500!
If you were to do this yourself or hire someone to do it for you And believe me I am quite fair when I say that.
So for the small investment today, you will get yourself a ton of tools to use to land an offline client who will get to know you, like you and trust you, but most important, PAY YOU!
In fact, for a limited time we're having a great deal. But you need to grab this now before the price goes up.